Friday, July 16, 2010

cakelava Interviews: TLC's "DC Cupcakes" - Sophie LaMontagne and Katherine Kallinis of Georgetown Cupcake, Pt. 2

All images courtesy of TLC and Georgetown Cupcake

Georgetown Cupcake dishes on their new TLC show "DC Cupcakes", their most bizarre creation and the popularity of Salted Caramel. Part 2 of our interview. To read Part 1 on yesterday's blog, click here.

Sasha Reichart: How did you first connect with TLC?

Georgetown Cupcake: A TV producer came into our shop one day to order cupcakes and saw what was going on in the back -- us lugging bags of sugar and flour, people screaming -- the chaos of it all -- and he thought it was all really entertaining. They brought it to TLC and TLC liked it and thought it was a fit!

Sasha Reichart: What was it like baking, decorating, fulfilling orders, running the shop, overseeing your staff, all while cameras were filming you?

Georgetown Cupcake: You really do forget the cameras are there when you have a job to do and so much to get done. You really are so in the zone of getting your work done, you don't even notice them!

SR: Now for the tasty part of the interview. How many flavors do you currently offer on your menu? Who comes up with the flavors, and what is your most popular flavor?

GC: We do 17 flavors each day and our menu rotates -- we have almost 70 flavors in total! We both come up with the flavors. Our most popular flavor is our Red Velvet cupcake with cream cheese frosting!

SR: What is the most bizarre cupcake creation you have ever made at Georgetown Cupcake?

GC: We made a portrait of Marilyn Monroe using 1024 cupcakes!!

SR: That must have been something! I know from owning a cake business with my husband that having the aroma of a freshly baked cake in the kitchen is a regular exercise in restraint. Do you regularly "sample" your cupcakes throughout the day?

GC: Oh yes -- WAY too many! :)

SR: For each of you, what is your favorite cupcake flavor?

GC: Sophie's favorite is Chocolate Hazelnut. Katherine's two favs are Salted Caramel and Peanut Butter Fudge.

SR: The bacon/maple cupcake is gaining in popularity. Do you like this flavor? What are the other trendy flavors of the moment?

GC: Katherine likes the bacon/maple idea - Sophie doesn't ... this is a point of debate on the show :) Salted Caramel is really hot right now -- we love salty/sweet combinations!

SR: What is the largest order for cupcakes you have ever received and what was the function for?

GC: We've done 2,500 individually gift-wrapped boxed cupcakes (which was very time consuming) and we've also done 3,000 (thankfully not individually boxed) for a university homecoming.

SR: Individually gift-wrapped and boxed sounds painful! Is it true you make 10,000 cupcakes on Valentine's Day?

GC: Yes -- Valentine's Day is our busiest day of the year!

SR: When did you open the second location in Bethesda, Maryland? Are there plans to open more?

GC: We opened our second location in Bethesda in November 2009. We are thinking of opening more locations but want to keep Georgetown Cupcake a special place (not a chain) -- so stay tuned!!

SR: What would you say is the Georgetown Cupcake "Recipe for Success"?

GC: We are both there every day and treat Georgetown Cupcake as our "bouncing baby business" -- we care about it so much and run it with love. Hopefully that comes through to our customers!

SR: What's next for Georgetown Cupcake?

GC: Lots of exciting things! Right now, we are really excited for our new series on TLC! We hope that everyone enjoys watching it!!

SR: We're excited about "DC Cupcakes" too! We will be watching and wishing we had one of your decadent cupcakes in our hands!

END Pt. 2

I would like to thank Sophie and Katherine for graciously giving me their time during the interview. They have their hands full with thousands of cupcakes and preparing for their premiere episode of "DC Cupcakes" tonight and truly appreciate the opportunity to chat with them. I look forward to the day when I can indulge in their delicious cupcakes!

"DC Cupcakes" premieres on TLC tonight! Friday, July 16th at 10PM (ET/PT)
Visit their sites,, and

Next week on the blog, more cakes!

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